Adding Pictures to your Home Inspection Report

Clients love having pictures in their home inspection reports because it makes it easy for them to see the issues that were found, even days after the inspection. The picture gives them a visual of exactly what the home inspector saw, and is referencing in the written part of the report. This makes it easier for the client to understand the report and can ultimately cut down on the number of calls home inspectors will receive from clients looking for clarification on something in the report. Here are a few ways that home inspectors can go about adding pictures to their reports.

Adding Pictures on a Smartphone or Tablet

With more and more inspectors starting to use a smartphone or tablet in the field for their inspections, it is important that they can to add pictures to reports that they create on these devices. Having the ability to use one device to create the report and take pictures can be a huge time-saver. Now that these types of devices have quality cameras, home inspectors are able to complete their inspection report in the field with pictures on one device. To add a picture on a smartphone or tablet, the home inspector will need to be in their home inspection app. Here they should have the option to press a button and have their camera automatically pop up. They can then take their picture and it will be added right to the line item that they are currently inspecting. They can then move onto the next item and add as many pictures as needed, when needed.

Adding Pictures on a Desktop, Laptop, or Netbook

Adding pictures on a desktop or laptop is also a very popular option with home inspectors. This allows them to use a high quality digital camera in the field to take their inspection photos. Although, the cameras in smartphones and tablets are getting better and better, they will most likely always pale in comparison to a high quality digital camera. Separate, digit cameras also will also have higher quality features/options such as flash and zoom. To add pictures to their reports on a desktop, laptop, or netbook, the inspector will first need to load the photos from their camera to their computer. Once the pictures are on their computer, they are ready to be added into the inspection report. How the pictures are inserted will depend on the home inspection software the inspector is using, but the process should be pretty seamless.

Adding Pictures on a Pocket PC

A pocket pc is a great option for home inspectors because it is small and portable, and allows them to take their home inspection software in the field with them. Inspectors using a pocket pc have the ability to add their pictures in the field and then print from the handheld in the field. To add pictures to a pocket pc, a home inspector can simply take out the SD card in their camera and insert it into the handheld. Then they will go into their home inspection software and add an image to the report. Here they should be able to choose which pictures they want to add from the SD card, and to which lines they want to add them to. Once the pictures are added, depending on the software, the inspector will have the option to make any markings on the pictures that are needed.

Home inspectors have several options to choose from in regards to what hardware they are using to complete their inspection reports and this will be a big factor in determining how they will add pictures. Whether they are using a digital camera and then adding pictures to a pocket pc or laptop or they are using their smartphone to take pictures and complete their report, home inspectors are able to easily add pictures to their reports.

Winning Marketing Strategies For Real Estate Investing

Having a successful real estate investing business means you must reach a lot of people with your marketing. Devising winning online and offline marketing strategies should therefore be a big task for you to keep those leads coming.

This article explores a few simple marketing strategies that will get you closing more deals and putting more money in your pocket.

First, you must realize you should never employ just one marketing strategy alone. The best marketing is the one that includes all the strategies you employ both online and offline.

Online marketing strategies
Any form of online marketing dictates that you must first have an effective real estate investor website. This acts as you landing point and plays several key roles crucial to real estate investing:

a) It tells your story for you
b) It captures leads for you
c) It pre-screens and pre-negotiates deals for you
d) It builds buyers lists for you
e) It converts leads into closed deals through integrated marketing tools such as autoresponders

You can get a fully equipped real estate investor website ready for business within one hour.

With your website online, you can now employ marketing strategies that will keep those leads flowing in:

1) Search engine optimization
You are likely to attract more business when you rank highly in search results in the major search engines.

Most people start their search on the internet. It follows that if you have a top ranking, then you will attract more business.

Search engine optimization places your website and business high in search results. The ultimate goal is the number one or top position.

Search engine optimization can continue bring you leads for years to come with a one time effort. This should form your first marketing strategy.

2) Press releases
Target prospects will contact you when you release topics of interest to the press.

Your phone will keep ringing as long as you can keep them coming. You are also likely to get the attention of local media, who can interview you as an expert in your field. You can get a lot of business from this kind of exposure.

You should also post articles of interest on your blog that are also syndicated to other outlets. The real estate investor website you get must be equipped for this.

3) Pay per click
This is not my most recommended method, but it can bring you leads quickly. To get a good return on your investment, you need to know what you are doing and optimize your ads well.

Offline marketing strategies
Your website address must always be included in your offline marketing.

1) Direct mail
This is by far the most powerful offline marketing strategy. The more targeted your leads are, the more response you get.

The key targets in my business are people who own real estate and are in legal trouble. This includes people going through divorce, bankruptcy, liens, people who have inherited properties, burned landlords and so on.

Post cards and letters work well in direct mail and can bring you the bulk of your leads.

2) Bandit signs
If your city allows them, bandit signs can generate a lot of leads.

3) Radio and television, newspapers, brochures, flyers, and billboards
These can also bring you a lot of leads and can make part of your marketing strategies.